Top 5 Benefits of Using Mobile Apps in Your eCommerce Business

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There are many reasons why eCommerce businesses need mobile apps. Whether you're selling products or providing services, having an app will help your business increase its visibility and revenues, improve customer relations, create new sources of income, and reduce costs through automation. The following list outlines the top 5 benefits of using mobile apps in your eCommerce business. If you have any other suggestions about the need for mobile apps that aren't included on this list, feel free to add them in the comments section below!

 

1) Increase Brand Visibility

The ability to offer your products and services on mobile devices allows you to reach more people. Mobile apps are a great way to increase brand visibility. With mobile apps, you can stay connected with your customers even when they're not at home or near their computers. These days, a mobile phone is an extension of people's personalities; having an app shows them that you're thinking about them. It also helps build trust and loyalty among your customer base.

 

2) Enhance Customer Experience

Customers are always on-the-go and expect to be able to find your business quickly and efficiently. You can enhance their experience by mobile app development services that features location services and GPS coordinates. With these features, you can ensure that customers can easily find your business when they're nearby, even if they aren't sure exactly where it is located! It also means that customers won't have to remember your store number or phone number; all they need is their phone. What could be easier? When you develop an app for your business, it can also help improve customer retention by encouraging repeat purchases and incentivizing special offers. If a customer has already downloaded an app for one of your products or services, there's no reason why they wouldn't download another one—particularly if doing so gives them access to discounted items or additional coupons!

 

3) Save Time and Money

Mobile apps can increase productivity and efficiency for businesses. With a mobile app, staff members don't have to rely on paper files and reports to stay on top of their work, and there's no need to pay for expensive, bulky software licenses. Mobile devices are much more portable than computers, so staff members can access their accounts even when they're not at their desks. This means they don't have to interrupt other employees who may be busy with other tasks.

 

4) Gain Competitive Advantage

One of the biggest advantages for companies that develop their own mobile apps is having the edge over competitors who don't have such tools. In fact, three out of four customers surveyed said they would prefer to do business with a company that offers mobile apps than one that doesn't, according to Forbes. Having a competitive advantage doesn't just give you bragging rights; it also helps your bottom line. For example, 70 percent of consumers reportedly make purchases on mobile devices while shopping in stores (such as buying cosmetics while shopping at Sephora), and 66 percent look up information on local businesses from those devices. These stats are indicative of how helpful it can be to have mobile apps if you want your small or midsize business (SMB) to compete against larger rivals.

 

5) Reduce Friction in Checkout Process

The first thing that mobile apps can do for your online store simplifies the checkout process. Ecommerce has grown considerably, but many shoppers still use their smartphones to compare products and prices when they're in a physical store. If your customers can't find what they need on your site or if it takes too long to figure out how to check out, they might give up and buy from another retailer instead.

 

Conclusion

Having mobile apps built for your business can be incredibly beneficial to your business's bottom line, and here's why. Mobile apps offer superior flexibility, versatility, and interactivity with your customers. Plus, they allow you to reach out to more people than ever before. If you aren't using a mobile app for your business yet, take note: there are several ways that having a mobile app can be a powerful advantage over your competitors.